The Weeknd’s “The Hills” will land comfortably within the Top 30 on this week’s Mediabase pop radio airplay chart. Elle King’s “Ex’s and Oh’s” will enter the Top 40.
Based on the Mediabase/CMM callout report, pop radio audiences will be very pleased with the increased airplay.
Both songs possess stellar scores.
Courtesy a positive reaction from 71.8% of surveyed listeners (#2 out of the 32 active songs) and a negative reaction from only 16.4% (#29/32), “The Hills” boasts a net positive reaction score of 55.5%.
That score is pop radio’s third-greatest; only Meghan Trainor’s “Like I’m Gonna Lose You” (60.9%) and the aforementioned “Ex’s and Oh’s” (55.9%) are receiving better net reactions.
While the net positive score is irrefutably strong, the song’s “favorite” score is even more impressive. Despite carrying a familiarity level of only 72.8%, “The Hills” holds a “favorite” score from 35.5% of surveyed pop listeners. That is the greatest for a song at the format.
Relative to the rest of the pack, pop listeners are not simply warm on “The Hills” — they love it.
Thanks to its 69.9% positive score (#3/32) and 14.0% negative score (#32/32), King’s “Ex’s and Oh’s” holds a net positive score of 55.9%. As noted, it is the format’s second-greatest — and even better than the score held by “The Hills.”
The song’s favorite score of 22.0% is not dominant — it ranks at #16 out of the 32 — but it is fine in context. “Ex’s and Oh’s” carries a familiarity rating of only 62.8%, which naturally places a bottleneck on its ability to become a universal favorite.
