While not as hot as that for the previous three “1989” singles, pop listeners’ reception to Taylor Swift’s new “Bad Blood” has been warm.
According to the Mediabase/Critical Mass Media listener callout report, “Bad Blood” thus far possesses a net positive score of 42.4%. Its raw positive score clocks in at a rounded 64.7%, while its raw negative score is a rounded 22.2%.
Among the 35 active pop radio singles measured in the report, “Bad Blood,” which features Kendrick Lamar, ranks at #7 for net positive, #5 for raw positive and #27 for raw negative. Its “favorite” score of 26.9% is #6 among those for active pop songs.
89.1% of the Mediabase/CMM survey panel is familiar with “Bad Blood.” When their familiarity levels were similar, “Style” and “Blank Space” were receiving considerably stronger marks. Lead “1989” single “Shake it Off” was also faring better.
When the 2/27/15 callout report was published, “Style” (88.5% familiarity) possessed a net positive score of 52.4% (#5/29), a raw positive score of 69.8% (#4/29), a raw negative score of 17.4% (#27/29) and a favorite score of 33.2% (#4/29).
When the 12/17/14 callout report was published, “Blank Space” (87.7% familiarity) boasted a net positive score of 62.0% (#1/34), a raw positive score of 76.2% (#1/34), a raw negative score of 14.2% (#34/34) and a favorite score of 40.7% (#1/34). It was the best-testing song in all categories.
When the 9/26/14 callout report was published, “Shake it Off” (88.2% familiarity) boasted a net positive score of 45.6% (#3/30), a raw positive score of 67.1% (#4/30), a raw negative score of 21.5% (#26/30) and a favorite score of 33.1% (#3/30).
While the corresponding callout reports present “Bad Blood” as the lowest-ranking of the “1989” singles, the song is still proving itself popular with pop audiences.
It is proving itself immensely popular with pop radio programmers.
After less than three full weeks of official promotion, it is already the format’s 6th-most-played song. It stands a chance of reaching #5 in time for Sunday’s official Mediabase airplay chart.
If it does, it will have gotten there more quickly than lead “1989” single “Shake it Off.”
