Powered by a previous iHeartRadio “On the Verge” single in “Me and My Broken Heart” and current release “Hotel Ceiling,” Rixton’s debut album “Let the Road” entered the market last week.
First week sales for the record clocked in at a modest 12,675, says Nielsen.
Among new releases, the total falls in between those of Noel Gallagher’s High Flying Birds’ “Chasing Yesterday” (13,893) and Steven Wilson’s “Hand. Cannot Erase.” (12,369).
Among all albums, it establishes “Let the Road” as one of the week’s top 30 sellers.
Far from glowing, the modest total was not surprising. Despite continuing to elicit passion from its core fanbase, the band’s profile has fallen considerably from the peak it achieved during the “Me and My Broken Heart” campaign (as evidenced by the disappointing performance of follow-up “Wait on Me” and the lukewarm early response to “Hotel Ceiling”).
