The hype was notable and the campaign was aggressive, but the result was unfortunately unremarkable.
SyFy’s new series “12 Monkeys,” which is an adaptation of the film, premiered Friday to a modest 0.4 adults 18-49 rating and 1.35 million viewers.
By comparison, SyFy’s series “Helix” scored a 0.6 adults 18-49 rating with 1.82 million viewers for its debut episode on January 10, 2014.
That launch, however, received lead-in support from the network’s popular WWE SmackDown! program (0.7 rating, 2.82 million viewers on 1/10/14).
This season’s “Helix” opener, which aired after the “12 Monkeys” premiere, settled for a series low 0.3 rating with 1.00 million viewers.
— Old-skewing, “12 Monkeys” drew a 0.2 adults 18-34 rating and a 0.5 in adults 25-54. Its rating in the men 50+ demographic was a solid 0.9.
