Update: Only one of The CW’s Monday dramas was up in the overnight metered markets this week.
Both, however, enjoyed improvements in the final ratings report.
9PM freshman “Jane the Virgin,” which was quickly secured for a full season amid modest ratings but solid reviews, enjoyed an improved 0.5 adults 18-49 rating with 1.22 million viewers this week.
Contribution to that gain likely came from 8PM drama “The Originals.”
The lead-in sophomore posted a 0.7 adults 18-49 rating, which marked a 40% uptick over last week’s mark. Viewership for the episode clocked in at 1.46 million.
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The translation between performance in the overnight metered markets and final broadcast performance in adults 18-49 and total viewership is always imperfect, and that imperfection has been particularly noticeable for The CW’s series this season.
But to the extent that the overnights provide any indication of performance, they reflect that “Jane the Virgin” held steady once again, while “The Originals” enjoyed an uptick.
Monday’s “Jane” delivered a 0.9 overnight household rating for the third consecutive week. Both previous 0.9 household ratings translated into 0.4 marks in the adults 18-49 demographic.
“The Originals,” which led into “Jane,” posted an improved 1.2 overnight household rating. That is up 20% from last week’s 1.0, which translated into a 0.5 adults 18-49 rating.
