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Ratings Update: “The Voice” Gets 8% Boost from Taylor Swift

Update: According to final broadcast data, Monday’s “The Voice,” which featured Taylor Swift’s first appearance as this year’s Knockout Round mentor, drew a 3.7 adults 18-49 rating with 12.48 million viewers.  The episode bested last Monday’s installment by 8% in the demo and 5% in viewership.

Monday’s “The Blacklist” drew a 2.5 with 9.57 million viewers at 10PM.

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Interest in Taylor Swift’s stint as a mentor on “The Voice” spurred a ratings increase for the NBC music competition series.

Monday’s episode, which saw Swift advise contestants from all four teams ahead of their Knockout Round performances, drew a 3.6 adults 18-49 rating with 12.1 million viewers, according to fast national data.

Last Monday’s Battle Rounds installment drew a 3.3 rating with 11.60 million viewers in the fast nationals (and was later adjusted up to a 3.4 with 11.90 million viewers in the finals).

10PM lead-out “The Blacklist” drew a 2.6 adults 18-49 rating with 9.8 million viewers. It bested last week’s episode in both categories.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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