In advance of their official August 12 impact, both Katy Perry’s “This is How We Do” and Nicki Minaj’s “Anaconda” are starting to build steam at pop radio.
Perry’s song is off to a very respectable start for a fifth album single. According to Mediabase, “This is How We Do” was played 746 times during the seven days ending August 7 to rank as the format’s 45th-most-played song. If it maintains its current pace, it will reach the Top 40 by the time it formally go for adds.
The follow-up to fellow “PRISM” release “Birthday” scored 4.27 million audience impressions during that period. That is pop’s 41st-best total.
Disadvantaged in that its audio did not even become available until Monday, “Anaconda” has naturally not garnered as many weekly spins as the Katy Perry track. With 599 spins, it was pop’s 49th-most-played song during the measured period.
Yet despite its lack of full-week availability and deficit in spin count*, it has actually garnered higher-profile spins than “This is How We Do” and thus reached a larger audience.
During the seven days ending August 7 (within which “Anaconda” was only available for four), the Nicki Minaj track scored 6.65 million audience impressions. The total was pop’s 37th-largest during the August 1-7 period.
Positioned as a multi-format hit, “Anaconda” is also starting to make a dent on the rhythmic airplay chart. With 486 rhythmic spins, “Anaconda” ranked as the format’s #43 song between August 1 and 7. Its rhythmic audience stands at 4.89 million.
*(To the Katy Perry song’s credit, even though it has been available for longer than “Anaconda,” it actually received nearly three times as many new spins on Thursday. One could therefore still make the case that it is the hotter track at pop radio.)