Again proving that adults 18-49 ratings and viewership averages do not always move in tandem, USA Network’s new Thursday drama “Rush” reached a new audience high mark despite slipping in the demo.
Thursday’s “Rush” episode, which was the show’s third broadcast, attracted an average of 1.79 million viewers at 9PM. That audience count bests the 1.70 million drawn by the July 17 prmeiere and 1.64 million drawn by the July 24 installment.
Its adults 18-49 demo rating, meanwhile, slipped to a 0.4. In line with the number drawn by the inaugural episode, the demo number was down from the 0.5 posted by the July 24 episode.
10PM lead-out “Satisfaction,” which also aired its third broadcast, scored a 0.4 adults 18-49 rating with 1.47 million viewers. While the demo rating was steady with last week’s showing, the viewership average slipped by 8%.
Because cable networks have begun to demonstrate leniency when it comes to ratings, one should not automatically assume the two dramas will be cancelled. Neither, however, has made a riveting case for renewal thus far.