Because they premiered to such soft, disappointing numbers and will probably not receive massive viewership gains, USA Network’s “Rush” and “Satisfaction” are doomed to look unremarkable in every weekly ratings report.
But on a week-to-week basis, neither the 9PM “Rush” nor 10PM “Satisfaction” endured an unusually significant decline.
“Rush,” in fact, enjoyed an uptick in adults 18-49. After premiering to a 0.4 adults 18-49 last week, it posted a 0.5 rating for episode two. Viewership was down by just 4% to 1.64 million.
Whether USA will renew a new drama with ratings in this territory (or whether it can continue to post ratings in this ballpark moving forward) remains to be seen, but “Rush” undoubtedly deserves credit for holding up in its second week.
10PM “Satisfaction,” which actually received a higher-profile push than its 9PM lead-in, slipped by a tenth to a 0.4 adults 18-49 rating. Viewership fell by 7% to settle at 1.59 million viewers.
That type of drop, while not necessarily desirable, is not uncommon for the second episode of a drama series.
But because the show’s weak premiere number gave it so little breathing room, even slight drops risk bringing the show into dangerous ratings territory.