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USA’s “Rush,” “Satisfaction” Premiere to Soft Ratings

“Rush” might have received the 9PM timeslot, but it was abundantly clear going into Thursday that lead-out “Satisfaction” was USA Network’s stronger new offering.

Sure enough, “Satisfaction” delivered the night’s (slightly) better rating. While its 0.5 adults 18-49 rating and 1.71 million viewer count reveal a very mediocre performance, they represent mildly stronger numbers for the network than those posted by “Rush.”

The series premiere of “Rush” drew a mere 0.4 adults 18-49 rating with 1.70 million viewers.

Neither looks like a hit out of the gate, but cable networks have recently proven more accommodating of series that draw soft ratings for their live broadcasts.

Still, to have a realistic chance of survival, both will need to retain the overwhelming majority of their premiere audiences. And given the small size of those audiences, there is no guarantee even that will be enough.

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