“Really Don’t Care,” the fourth single from Demi Lovato’s “DEMI,” finally has a music video.

In possession of the format’s longest active streak, “Really Don’t Care,” which features Cher Lloyd, has been one of pop radio’s five most-added tracks for six consecutive weeks.

It is currently #26 on iTunes.

That favorable early interest suggests the song is pacing to perform more like successful “DEMI” singles “Heart Attack” and “Neon Lights” than disappointment “Made in the USA.”

If the video is successful, it will accelerate the song’s growth and make those performance expectations a reality.

The official music video follows: