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Billboard Awards Ratings Peak for Michael Jackson, Carrie/Miranda Duet

The most aggressively portions of Sunday’s Billboard Music Awards were unsurprisingly the ceremony’s highest-rated.

Per Nielsen Fast National Data, the show drew its highest adults 18-49 ratings in the 9-9:30PM and 10-10:30PM half hours. The former featured the Michael Jackson hologram performance, while the latter featured “Something Bad,” the heavily hyped duet between Carrie Underwood and Miranda Lambert.

Other performances in the 9PM half-hour, which drew a 3.8 adults 18-49 rating with 11.48 million viewers, were Katy Perry’s overseas rendition of “Birthday” and Imagine Dragons’ “Tiptoe.”

The 10PM half-hour, which drew a 3.8 with 10.70 million, also featured Jason DeRulo’s medley and the beginning of Miley Cyrus’ Beatles cover.

While its 3.7 rating trailed that of the 10PM portion, the 9:30PM portion drew a stronger viewership average of 10.97 million.

Performances in that segment included Ricky Martin’s “Vida,” Luke Bryan’s “Play it Again” and Lorde’s “Tennis Court.”

On the whole, the show averaged a 3.5 with 10.50 million viewers from 8-11PM.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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