in

Christina Grimmie’s Instant Save Helps “The Voice” Set Twitter Record

Christina Grimmie’s vast army of Twitter followers did more than simply keep its favorite Team Adam member in the competition. It also helped NBC’s “The Voice” set the all-time record for Tweets during a broadcast or cable television series.

According to NBC, Tuesday’s “The Voice” was the subject of 1.92 million Tweets. That figure ranks as the largest since Nielsen began tracking Twitter TV activity in the fall of 2011.

Always a popular social media subject, “The Voice” gains significantly more conversation for its “Instant Save” element, which invites users to Tweet support for the contestant they would like to see saved from elimination.

And when one of the contestants vying for that Instant Save is Christina Grimmie, who herself has more than 500,000 Twitter followers, the concept of setting a Tweet record is absolutely not a reach.

Grimmie, presumably by a landslide, bested fellow bottom three members Kat Perkins and Kristen Merlin to secure the Instant Save. As a result, the Team Adam member will join Jake Worthington and Josh Kaufman, the week’s top two vote-getters, in next week’s finale.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

Comments

Loading…

“Ain’t it Fun” Becomes Paramore’s First Top 10, John Legend Tops Hot 100

“The Voice'”s Josh Kaufman, Christina Grimmie Return to Hot 100