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NBC’s “Rosemary’s Baby” Flops in the Ratings

Update: As correctly indicated by the overnights, NBC’s “Rosemary’s Baby” was a weak performer. The broadcast scored a 1.1 adults 18-49 rating with 3.7 million viewers.
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“Rosemary’s Baby,” to put it simply, was a nightmarish performer for NBC.

The first part of Sunday’s adaptation, which aired Sunday, drew a paltry 2.6 overnight household rating. Below the combined average of NBC’s usual–and now cancelled–occupants “Believe” and “Crisis,” the number was doubtfully within the realm of the network’s expectations.

The adults 18-49 rating, which will be released shortly, is expected to fall in the 0.8-1.2 range.

NBC’s poorly-reviewed adaptation wraps its run this Thursday.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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