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Update: iHeartRadio Awards Deliver Unremarkable Ratings

Update: As suggested by the overnights, ratings for the inaugural iHeartRadio Music Awards were unimpressive.

The three-hour broadcast drew a soft 1.7 adults 18-49 rating with 5.5 million viewers.

While strong enough to beat “American Idol” in the head-to-head race at 9PM, the broadcast was not strong enough to establish itself as a marquee awards show.

A stronger option than NBC’s usual lineup of comedies, “Hollywood Game Night” and “Parenthood,” the iHeartRadio Awards Ceremony nonetheless failed to create ratings magic.

Thursday’s three-hour telecast delivered an unremarkable 3.6 overnight household rating.

While its rating might translate into a respectable performance in adults 18-49 by typical broadcast standards, it was clearly not perceived as a marquee awards show by the television-watching public. It certainly did not come across as a must-watch event.

The inaugural ceremony, which featured performances from names like Ariana Grande, Luke Bryan, Arcade Fire and Blake Shelton, named Rihanna the Artist of the Year.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]



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