Update: Like the overnight data, Nielsen’s fast national report suggests this week’s edition of “Believe” enjoyed improved ratings.
While a basketball pre-emption in the Portland market might be providing a slight inflationary effect, the current “Believe” rating stands 20% ahead of last week’s number. The 1.2 in adults 18-49 ties the show’s best performance since its time period debut on March 16.
Sunday’s episode averaged 4.7 million viewers.
Despite the stronger lead-in, “Crisis” slipped to a series low adults 18-49 rating with 3.8 million viewers.
Earlier in the night, NBC aired “American Dream Builders” (0.6, 2.5 million) and “Dateline” (0.9, 3.8 million)
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Benefiting from the absence of its usual “Resurrection” competition, NBC’s “Believe” enjoyed an uptick in the overnight metered market ratings.
After rising from a 2.8 to a 3.1 last week, this week’s “Believe” continued that pattern with a jump to a 3.3 overnight household rating.
Last week’s 3.1 translated to a 1.0 adults 18-49 rating with 4.34 million viewers.
While there is no guarantee the preliminary household ratings gain will translate to growth in the target adults 18-49 demographic, there is reason to believe the series at least avoided a decline in column. And insofar as household rating is more directly correlated with total viewership, there is a chance this week’s “Believe” attracted a larger overall audience.
Despite its improved lead-in support from “Believe,” 10PM drama “Crisis” slipped to a series low 2.5 overnight household rating. Insofar as last week’s episode managed an improved 1.1 adults 18-49 rating (albeit with series low viewership of 4.07 million) despite slipping to a then-series-low 2.7 in the overnights, there is a chance “Crisis” avoided a big decline in the demographic most relevant to advertisers.
“American Dream Builders” and “Dateline,” which aired prior to the dramas, posted respective overnight household ratings of 1.5 and 2.5 at 7PM and 8PM.
