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Update: NBC’s “Crisis” Ratings Improve, “Believe” Holds Steady

Update: Despite enduring a decline in the overnight metered market numbers, “Crisis” was the only of NBC’s Sunday programs to enjoy an improved adults 18-49 rating.

After settling for a 1.0 rating last week, this week’s edition of “Crisis” managed a 1.1. Its decline to a viewership average of just 4.02 million viewers was, however, consistent with the drop in the overnight household number.

“Believe” and “American Dream Builders,” which both enjoyed gains in the overnights (and correlative ones in total viewers), ended up holding steady in adults 18-49. “Dream Builders” posted a 0.7 with 3.09 million viewers while “Believe” garnered a 1.0 and 4.36 million total viewers.

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Mild upticks rarely change a struggling show’s fortune, but they can serve as a temporary reprieve from the pain of bad news.

If the adults 18-49 and total viewership numbers tell the same story as the overnight metered market numbers, NBC’s “Believe” will get to enjoy that temporary reprieve this week. After dipping to a series low 2.8 overnight household rating for last week’s episode, this week’s edition of the freshman NBC drama enjoyed an improved 3.1 overnight rating.

The uptick did not, however, extend to fellow newcomer “Crisis.”

“Crisis,” which leads out of “Believe,” slipped to a series low 2.7 overnight household rating.

Earlier in the night, NBC offered “American Dream Builders.” While its 2.3 overnight household rating bests the 2.0 delivered by last week’s episode and is the best number since the show’s series premiere, it remains bleak in its portrayal of the show’s standing.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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