AMC’s “Mad Men” will evidently not be going out with a bang.
Sunday’s episode, which launched the first half of the show’s final season, garnered a mere 2.3 million viewers.
Down by 32% from that of last year’s opener (which was down slightly from that of its own predecessor), the total represents the weakest viewership for a season premiere since the second season’s launch garnered 2.06 million viewers in July 2008.
According to AMC, 1.0 million of the premiere’s viewers fell in the adults 18-49 demographic. That should translate to an underwhelming 0.8 rating in the demographic.
Episode two of “Turn,” which led into the “Mad Men” opener, attracted 1.90 million viewers at 9PM. While its viewership total was down slightly from the series premiere’s 2.12 million mark, it drew an improved 0.6 adults 18-49 rating.
