The music video world certainly did not let her down. After less than one week, the official video for Rita Ora’s new single attracted more than 2.5 million viewers.
Will North American radio programmers show Ora the same support?
Columbia confirmed this week that “I Will Never Let You Down,” the lead single from Ora’s upcoming sophomore album, will officially impact pop radio on May 5.
Following mild hits in “How We Do (Party)” and “RIP,” the new track, produced by Calvin Harris represents Ora’s attempt to establish a legitimate presence on North American radio.