Update: As indicated by the overnights, NBC’s “American Dream Builders,” “Believe” and “Crisis” all dipped in the ratings this week.
Unclear from the overnights was the severity of the drop for the lattermost series.
While “Dream Builders” and “Believe” dipped slightly to a 0.8 adults 18-49 rating with 3.28 million viewers and a 1.1 rating with 4.81 million, respectively, “Crisis” fell by 23% to a 1.0 rating. It clocked a viewership average of 4.32 million.
One aired against AMC’s “The Walking Dead” season finale. Both aired devoid of momentum and with weakened lead-in support.
The result? NBC’s newcomers “Believe” and “Crisis” slipped again, albeit relatively slightly, in the overnight ratings.
Leading out of “American Dream Builders,” which fell by 0.3 to a 2.2 overnight household rating, “Believe” posted a 3.1 household number at 9PM. Considering it was only the show’s fourth episode–and subject to intense competition from “Dead”–the slight drop is not especially damning.
No drop, however, is ever encouraging.
“Crisis,” which closed the night at 10PM, slipped to a 3.0 after matching “Believe'”s 3.3 last week.
The fast national numbers, to be released at 11:30AM, will reveal whether the same slight drops manifested in the adults 18-49 numbers.