Another Luke Bryan single, another country hit.

“Play it Again,” the latest from the biggest name in country music, is rapidly making an impression within the genre.

Country radio’s second-most-added song this week (behind Cole Swindell’s “Hope You Get Lonely Tonight”), Bryan’s single is already the format’s nineteenth-most-spun track.

Its impact on the iTunes single sales chart is even greater. Number fifteen at the digital retailer, “Play it Again” is presently the second-best-selling country single. Only Florida Georgia Line’s crossover push “This is How We Roll,” which features Bryan, is selling at a faster rate.

Ranked number nine on this week’s Billboard Hot Country Songs chart, “Play it Again” seeks to become the third number one and fourth Top 5 hit from his “Crash My Party” album.