The song powering Target’s latest television campaign could soon become the one millions hear on their drives home.
HAIM’s “Forever,” which served as the sister trio’s debut 2012 single, will make a bid for Top 40 radio adds this April.
According to All Access, “Forever” will impact the format on April 8 alongside Lady Gaga’s “GUY,” Afrojack’s “Ten Feet Tall,” AJR’s “I’m Ready” and My Crazy Girlfriend’s “Crazy Stupid Love.”
First uploaded to YouTube in February 2012, “Forever” earned the alt-rock act instant credibility with music diehard but failed to cut deeply into the mainstream.
HAIM subsequently promoted tracks like “Don’t Save Me” and “The Wire.” Though not the crossover smash some anticipated, the latter still seemed poised to reign as the band’s signature.
That will change if “Forever” piques the interest of Top 40 programmers this April.
While the Target campaign has not independently turned “Forever” into a blockbuster, it has garnered the attention of music buyers.
Fueled by the inclusion in the retailer’s commercials, “Forever” has catapulted into the Top 150 of the iTunes Single Sales chart. Interest in the track far eclipses that of “If I Could Change Your Mind,” which has technically been positioned as the band’s official single.
