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“Believe,” “Crisis” Overnight Ratings Sink in Week Two

Update: As suggested by the overnight metered market numbers, “Believe” and “Crisis” endured drops in the coveted adults 18-49 demographic.

Leading out of the premiere of “American Dream Builders,” which drew a soft 0.9 rating, “Believe” posted a 1.2 adults 18-49 number. 10PM drama “Crisis” followed with a 1.3.

Last week’s episodes–the series’ premieres in the 9PM and 10PM slots–drew adults 18-49 ratings of 1.5 and 1.6, respectively.

If ratings for the time period debuts of NBC’s new Sunday dramas were uninspiring, ratings for their second episodes in the slot were downright troubling.

After each scoring 4.5 overnight household ratings last week, 9PM drama “Believe” and 10PM drama “Crisis” slipped to ratings of 3.3 and 3.4, respectively.

“Believe,” which premiered to a solid 6.7 overnight household rating thanks to one-time lead-in support from NBC’s “The Voice,” required only two follow-up, regularly scheduled episodes to lose half its audience. “Crisis,” meanwhile, fell 24% week-to-week.

It is unclear that declines in the adults 18-49 and total viewership columns will be as significant as they were in the overnight metered markets, but it seems highly probable that neither will match last week’s performance in those categories. Last week’s “Believe” posted a 1.5 A18-49 rating with 6.57 million viewers. “Crisis” scored a 1.6 with 6.53 million.

Not helping matters was poor lead-in support from new series “American Dream Builders,” which flopped with a 2.5 overnight household rating in the 8PM slot.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]



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