Update: As the overnights suggested, Monday’s edition of The CW’s “Star-Crossed” did reach an expanded audience.
It did not, however, grow in the coveted adults 18-49 demographic.
The episode matched last week’s 0.3 in the demo. Viewership, however, climbed back to the 1.00 million mark.
The time period premiere of “The Tomorrow People,” which followed, posted a 0.4 with 1.17 million viewers.
Unremarkable by its own standards (the previous “Tomorrow People” original, which aired on Wednesday, March 5, posted a 0.4 with 1.24 million), the episode led The CW to gains in the timeslot.
According to the network, the episode’s totals in viewership (1.17 million), males 18-34 (0.4), males 18-49 (0.5) and teens (0.5) were the best since the “Gossip Girl” finale aired on December 17, 2012.
Overnight ratings for The CW’s new drama “Star-Crossed” appear to have settled into a consistent groove, but that does not mean they are exempt from slightly weekly oscillation.
After slipping to a 0.8 overnight household number last week, this week’s episode rose back to a 0.9.
While that increase will not necessarily manifest in the more pivotal adults 18-49 and total viewership counts, it does indicate that “Star-Crossed” remained reasonably steady in the face of newfound competition from “Dancing with the Stars.”
Fellow freshman drama “The Tomorrow People,” which replaced “Beauty and the Beast” in the 9PM timeslot, followed with a 0.8. While up from the 0.7 posted by the previous “Beast” telecast, the soft number does not represent an ideal showing for a series still hoping for a season two renewal.
The previous edition “Tomorrow People,” which aired on Wednesday, March 5, posted a 1.0 in the overnights.