Update 2: Despite advertising an “OMG moment,” Thursday’s “Scandal” could only match last week’s 2.8 adults 18-49 rating. It averaged 8.22 million.
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Update: The uptick in the overnight metered market ratings evidently did not translate to the adults 18-49 rating.
According to Nielsen’s fast national data, Thursday’s “Scandal” dipped slightly to a 2.7 adults 18-49 rating with 8.1 million viewers. The slight declines in both marks come despite promotion for the episode’s “OMG” cliffhanger.
Earlier in the night, “Once Upon a Time in Wonderland” posted a 0.8 with 3.1 million viewers. “Grey’s Anatomy” underwhelmed with a 2.3 and 7.1 million.
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Unable to create the excitement that surrounded its midseason premiere, the tease of an “OMG moment” nonetheless helped “Scandal” grow slightly in the overnight metered market ratings.
Up a tenth from last week’s comparable overnight number, Thursday’s “Scandal” posted a 6.2 household rating.
Whether the show enjoyed a corresponding increase in adults 18-49 will be revealed at 11:30AM, but already certain is the fact that “Scandal” outdelivered timeslot competition from CBS’ “Elementary” and NBC’s “Parenthood.”
Thursday’s “Scandal,” which ended on a cliffhanger, featured Jake gunning down the two women who were helping David Rosen leak the story about Vice President Langston’s foray into murder. Jake then pulled the trigger a third time to shoot Rosen, James Novak or an unseen character in the distance. The episode ended before viewers learned whom he shot.
Earlier in the night, ABC’s “Once Upon a Time in Wonderland” delivered a poor 2.2 at 8PM. “Grey’s Anatomy,” now facing “American Idol,” posted a 5.9 at 9PM.
