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ABC’s “Mixology” Premieres to Soft Ratings

Update: Poorly reviewed new comedy “Mixology” opened to a weak 1.8 adults 18-49 rating with 5.22 million viewers. Lead-in “Modern Family,” though not the juggernaut it once was, still led its timeslot with a 3.1 rating and 8.57 million viewers.

Earlier in the night, ABC aired “The Middle” (1.8, 7.11 million viewers) and “Suburgatory” (1.5, 5.30 million viewers). Both performances were flat.

ABC closed its evening with “Nashville” (1.2, 4.72 million viewers) at 10PM.

ABC’s “Mixology” did not cause a stir with television viewers.

The new comedy, which premiered out of Wednesday’s “Modern Family,” posted a disappointing 3.6 overnight metered market rating. While there is always a chance the episode’s adults 18-49 number, which will be released by noon, was not terrible, the low overnight rating provides no reason to believe it was solid.

By comparison, “Super Fun Night,” which quickly faded into a super flop, opened to a considerably stronger 5.5 rating this fall.

While “Fun” did receive stronger lead-in support from “Modern Family” (an 8.0 rather than a 6.5, according to TV Media Insights), it also retained a larger portion of that audience. “Super Fun Night” retained 69% of its lead-in audience; “Mixology” only hooked 55%.

Earlier in the night, ABC offered “The Middle” (5.1) and “Suburgatory” (3.9). “Nashville” offered a paltry 3.3 at 10PM.

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