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“Party Down South” Ratings Sink, Viewership Hits Series Low

CMT evidently forgot to knock on wood.

Thursday’s “Party Down South,” which aired hours after the network touted the new reality series as its top-rated original in history, endured a considerable ratings hit.

Ranking as the least-watched episode to date, this week’s installment, the show’s fifth, attracted just 589,000 viewers. Its 0.32 adults 18-49 rating was the show’s weakest since the second episode delivered a 0.22 rating on January 23.

Last week’s episode posted a 0.39 adults 18-49 rating with 727,000 viewers.

To CMT’s credit, its announcement discussed the show’s strength in Nielsen’s “Live + 3” measurement. Accommodating live viewing and three days’ worth of DVR playback, the data revealed “Party Down South” to be a frequently time-shifted show.

With those three days of DVR playback included, last week’s episode, for instance, saw its adults 18-49 dramatically improve from a 0.39 to a 0.77.

There is no denying this week’s episode endured a ratings hit, but if it receives the show’s signature DVR bump, it will avoid a firestorm of concern at CMT.

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