Update: According to final broadcast data from Nielsen, this week’s “Reign” matched last week’s 0.6 adults 18-49 rating. Its viewership average increased slightly to 1.64 million.
Particularly positive about the stability is the fact that “Reign” faced the highest-rated portion of NBC’s Winter Olympics coverage and received deflated lead-in support from “The Vampire Diaries.”
The CW’s flagship drew just a 0.9 adults 18-49 rating with 2.16 million viewers.
Update: According to Nielsen fast national data, Thursday’s “Reign” delivered a 0.6 adults 18-49 rating with 1.66 million viewers. Down from last week’s fast national rating, the 0.6 matches the final number delivered by that broadcast.
Earlier in the night, “The Vampire Diaries” delivered a 0.9 rating with 2.13 million viewers.
Nothing, not even the Winter Olympics, can break “Reign'”s overnight ratings stability.
Facing the first night of NBC’s Winter Olympics coverage (12.6 rating from 9-10PM) in addition to usual fare from CBS and FOX, this week’s “Reign” matched last week’s 1.3 overnight metered market rating.
Lead-in “The Vampire Diaries” matched last week’s 1.7 rating.
Save for its premiere, which drew a 1.5, every episode of The CW’s freshman drama “Reign” has posted a 1.3 or 1.4 overnight household rating.