Who needs the radio? Commercials are all the rage when it comes to putting a song on the map.
Several weeks ago, Aloe Blacc’s “The Man” surged up the iTunes single sales chart after its inclusion in sports-themed Beats Headphones commercials.
Released this summer in conjunction with blockbuster film “Despicable Me 2,” it was not until it tracked a Beats Pill commercial that Pharrell’s “Happy” stormed its way up the same chart (the Oscar nomination also did not hurt).
Featured in Budweiser’s acclaimed “Puppy Love”/#BestBuds commercial, Passenger’s “Let Her Go” is the latest recipient of such a boost.
Prior to Super Bowl week, the international hit, which broke through in America this fall, appeared to be fading from ubiquity.
Buzz over the commercial changed that. Following the commercial’s online debut, the song moved back into the meaty middle of the iTunes Single Sales Top 10. And after the spot’s broadcast during Sunday’s Super Bowl, it has charged all the way up to number two on the iTunes chart.
Focus now turns to whether it can dethrone Katy Perry’s blockbuster “Dark Horse (featuring Juicy J).” Despite their buzz, neither “The Man” nor “Happy” was able to usurp the number one position.
“Let Her Go” is hoping to do what they could not.
