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“The Following” Ratings Crash Back to Earth; NFL Boost Squandered

Update: The overnights were not misleading – the time period premiere of “The Following” greatly disappointed Monday.

After scoring a 2.7 adults 18-49 rating with 7.82 million viewers for its first season finale and a 4.4 with 11.18 million viewers for its post-NFC Championship season two premiere, “The Following” managed just a 2.0 with 6.02 million viewers this week.
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If the goal of premiering the second season of “The Following” after last week’s NFC Championship game was to drive a one-time ratings boost, FOX succeeded.

Though it turned away a significant portion of its lead-in, last week’s “The Following” still pulled a series high 4.4 adults 18-49 rating with 11.18 million viewers.

IF FOX’s hope, however, was that “The Following” would convert those curious new viewers into regulars, the experiment was a failure.

Monday’s “The Following,” the first season two episode to air in the show’s regular timeslot, delivered a mere 4.5 overnight household rating, which forecasts an adults 18-49 rating in the low-2s.

Roughly on par with the 4.7 delivered by the penultimate season one episode, the rating, while not great, would not necessarily be considered disastrous in a vacuum.

But within the context of a buzzworthy series that just received high-profile exposure, a return to the show’s late season one levels–which were already well below the numbers being delivered at the beginning of season one–is irrefutably disappointing.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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