There are bands popular with those in the know, and then there are bands everybody has to know.
For 2012 and the early part of 2013, Chvrches fell into the former camp. The Scottish synthpop act was a band an inquisitive segment of the music market discovered and loved, but its presence was nowhere near the realm of ubiquitous.
Applying that label to Chvrches would still require a considerable stretch, but following the release of its critically acclaimed “The Bones of What You Believe,” it is far more apt. Praised by most publications–niche and mainstream alike–the debut studio release amplified Chvrches’ status as a band to watch…and a band to know.
Destined to appear on many year-end lists, “Bones” was not the kind of release that required passionate music fans to scrounge for details. It was the kind of release they, if in the small minority unimpressed by the band, would need to actively try ignoring.
Shared by countless media and numerous high-profile artists, lead singer Lauren Mayberry’s September commentary on online misogyny served to further expand the Chvrches brand name. As articulate as it was unavoidable, the piece, though not stemming from the best of circumstances, helped solidify the band’s presence in modern rock conversation.
Breakthrough single “The Mother We Share” continues to reign as the perfect entry point for new Chvrches fans, but as the song’s run spanned many months (both before and after its effective re-issue), the time has come to draw attention to a new “Bones” track.
“Lies,” that track, is the first to debut in a music world familiar with the synthpop outfit’s prowess. And it is the first for which an accompanying video release made waves outside the tightest of niche circles.
View it below: