Update: “The Tomorrow People” debuted to a 0.8 adults 18-49 rating with 2.34 million viewers.
When compared to The CW’s performance standards in 2013, that is a solid debut for the new entry.
But if it seems at all underwhelming, it is because lead-in “Arrow” also underwhelmed with only a 0.9 rating and 2.69 million viewers. “Tomorrow”‘s retention out of the sophomore series was solid, but because that “Arrow” lead-in was not as impressive as expected, the ceiling for “The Tomorrow People”‘s performance was lower than desired.
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Let it be clear: categorical success is unattainable for a CW show in 2013.
The only version of success available to new shows, and therefore the only one upon which they can be judged, is a relative one.
While the verdict will not be definitive until adults 18-49 numbers emerge, “The Tomorrow People” appears to have attained a degree of relative success.
According to TV Media Insights, the new series opened to a 1.8 overnight metered market rating.
Demonstrative of solid retention out of the 2.1 for “Arrow,” superiority over the series and timeslot premiere numbers for fellow new series “The Originals” (1.7 and 1.3) and improvement over last year’s time period occupant “Supernatural,” which posted a 1.6 on the comparable 2012 evening, the rating seems to be the best for which The CW could have hoped.
With its 2.1, the season premiere of “Arrow,” meanwhile, was down dramatically–but understandably–from its buzzworthy 2012 series premiere.
