Update: Even against newfound competition from “The Voice” (which garnered a whopping 5.4 adults 18-49 rating with 15.7 million viewers in the 9PM hour) and CBS’ comedy lineup (“2 Broke Girls,” 2.8/8.8M and “Mom,” 2.5/7.9M), “Sleepy Hollow” held up considerably well in week two.
Down only slightly from last week’s telecast, this week’s episode garnered a 3.1 rating with 8.6 million viewers).
A drop was inevitable–and it could ultimately be nontrivial in the coveted adults 18-49 demographic–but given the lack of premiere curiosity buzz and the introduction of hefty new competition, FOX’s “Sleepy Hollow” held up very well in the ratings.
According to TV Media Insights, the Headless Horseman-themed drama drew a 5.7 overnight metered market rating Monday. Though down slightly from last week’s premiere number, the 7% drop is small potatoes given the increase in competition. In addition to again vying against “Dancing with the Stars,” “Hollow” also faced the season premieres of “The Voice,” “2 Broke Girls” and “Moms.”
Last week’s 6.1 overnight translated into a 3.5 adults 18-49 rating with more than 10 million viewers. The correlation between overnights and demo ratings is never perfect, but it seems very unlikely this week’s episode drew below the high-2s/low-3s in among young adults.
Earlier in the night, lead-in “Bones” posted a 4.7 metered market number.