Despite introducing megastar judges like Britney Spears and Mariah Carey, neither FOX’s “The X Factor” nor “American Idol” could boost ratings this past season.

Next season, it appears that at least “The X Factor” is going in a different direction.

FOX officially confirmed Kelly Rowland and Paulina Rubio as judges for season three of “The X Factor.”  Replacing the departing Britney Spears and Antonio “LA” Reid, they join returning judges Simon Cowell and Demi Lovato on the panel.

Far from unknown, neither is a major attraction by water cooler standards.  Both, however, have strong followings and resumes of success and could theoretically fit well in with the “X Factor” format.

“It’s taken more than a decade, but I’m delighted to finally be on a panel with three girls. Paulina and Kelly both have great taste and massive experience in the music industry and together with Demi, this is going to be a fun panel. It just feels like the time to do something different,” said Simon Cowell.

Former Destiny’s Child member Rowland, who judged on the UK version of “The X Factor,” added, ““I am very excited to be reuniting with Simon Cowell and THE X FACTOR family…It feels great to be able to take this journey here at home in the states!”

Rubio, meanwhile, noted, “I love THE X FACTOR! I can’t wait to find the next big music star here in America.  I’m so thrilled to be part of the show as a judge. Simon, be careful what you wish for, let’s see if you are ready to handle me, empieza la fiesta, amigo!”

In addition to judges Spears and Reid, “The X Factor” also said goodbye to host Khloe Kardashian in the off-season.  The show returns for season three this fall.