- Blake Shelton Scores “The Voice” Three-Peat, Danielle Bradbery Wins
- Rashad Evans Squeaks Past Hendo, Stipe Miocic Upsets Nelson; UFC 161 Results
- Fabricio Werdum Submits Antonio Rodrigo Nogueira; UFC on Fuel Results
- Krewella’s “Alive” Acoustic Draws Rave Reviews, Sparks Debate
- “The Wanted Life” Premieres To Weak Ratings, Despite “Kardashians” Help
- The Voice Ends Blake’s Streak, Eliminates Holly Tucker Before Semifinals
- “After Earth” Flops at Box Office, “Fast and Furious 6″ Wins
- It’s Official – NBC Renews “Hannibal” For Season 2, Set for Midseason
- “The Voice” Eliminates Team Adam Powerhouses, Blake Shelton Now Leads
- Injury Makes UFC’s Ronda Rousey, Miesha Tate Rematch a Reality
The CW’s “Cult” Premieres to Awful Ratings
Confidence in The CW’s “Cult” doubtfully existed, and with good reason. With a weak marketing campaign, little buzz and scathing reviews from those who did cover the series, the thriller showed no promise for breaking out as a winner.
Sure enough, it bombed in the ratings Tuesday night.
Update: “Cult” drew a 0.3 adults 18-49 rating with .94 million viewers.
According to TV Media Insights, the premiere drew a 0.8 overnight metered market rating. Down from the 1.1 for lead-in “Hart of Dixie,” a figure which is weak in its own right, “Cult” also premiered to a weaker number than failed previous timeslot occupant “Emily Owens, MD.”
That show opened with a 1.2 overnight on October 16, 2012.
Worse for “Cult” is that the metered market number dipped at the halfway point from a 0.8 to a 0.7.
Given how poorly many of The CW’s shows are doing this season, it is conceivable the final adults 18-49 rating (the aforementioned overnight rating is an overall household number) will not be too far below the recent average for series like “90210,” “The Carrie Diaries” and “Nikita,” but there is still nothing positive about this performance.