Grammys Peak for Justin Timberlake, Mumford & Sons Performances

Driven by Justin Timberlake’s heavily-hyped set, the 9PM portion of Sunday’s Grammy Awards telecast delivered the night’s best ratings.

That half hour portion, which delivered an 11.1 adults 18-49 rating with 31.09 million viewers, exceeded the show’s averages of a 10.1 rating and 28.37 million viewers. It also contained the awards for Best Urban Contemporary Album, Best Pop Vocal Album and a duet between Maroon 5 and Alicia Keys.

The telecast also scored big in the 8:30-9PM and 9:30-10PM portions; both delivered a 10.7 adults 18-49 rating, with the former leading slightly in total viewers. That 8:30 segment featured the Dierks Bentley-Miranda Lambert duet, the Dick Clark tribute, a short performance from Miguel and Wiz Khalifa, the Country Solo Performance award, the Song of the Year Award and the Mumford & Sons performance.

The latter, positioned at the end, likely helped keep the momentum alive for Timberlake.

9:30PM featured Rihanna’s performance with Mikky Ekko, the award for Rap/Sung collaboration, The Black Keys’ performance, Kelly Clarkson’s performance and the award for Best Country Album.

As far as the 8-11PM portion went, the weakest segment came between 10:30PM and 11PM. Occupying that half hour were Carrie Underwood’s performance (with a brief intro performance from Hunter Hayes), the Record of the Year award, the Dave Brubeck tribute, the In Memoriam segment and the Levon Helm tribute.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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