“Buckwild” Ratings Fall Sharply in Second Week; Show Still Wins Night
The lack of buzz resulting from last week’s “BUCKWILD” premiere was conspicuous, and it is therefore unsurprising that the show did not attract new eyeballs for its second airing.
In fact, the MTV reality series suffered a fairly-sharp drop in the coveted adults 18-49 demographic.
The series, positioned as the heir to the “Jersey Shore” throne, slipped to a 1.0 adults 18-49 rating with 1.85 million viewers across its two episodes this week. That fall amounts to a 28% decline in the young adults demo.
Though “BUCKWILD” won the night among cable originals, its noticeable drop is an irrefutable cause for disappointment.