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NBC’s “Deception” Premiere Ratings Can’t Touch “Revolution”

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Demographic data will tell the full story, but the one thing that can be declared with certainty is that NBC’s “Deception” did not premiere to the same enthusiasm as “Revolution.”

Update: “Deception” averaged a 2.0 adults 18-49 rating and 5.63 million viewers for its premiere telecast. It lost 0.2 in the demo and 690,000 viewers for its second half-hour.

It did not have the same advantages. Rather than receiving support from flagship “The Voice,” its lead-in is the considerably lower-rated “Biggest Loser.” It was also forced to tangle with the big BCS National Championship game between Alabama and Notre Dame, which despite being a blowout, undoubtedly attracted a larger audience than any Monday Night Football game this season.

The Meagan Good-led suspense series delivered a 4.3 overnight metered market rating, which was significantly lower than the 7.9 attained by “Revolution” in its first outing this fall. The skew within the 18-49 will impact the overall assessment, but with such low total reach, there is little chance “Deception” performed better than modestly in that segment.

Because all shows skew differently, there is no surefire way to predict the adults 18-49 number from the overnight metered market number, which approximates total household audience. But for comparison’s sake, “The Playboy Club” opened to a 3.9 metered market number and a 1.6 adults 18-49 rating in its first airing last fall.

“The Biggest Loser,” which led into “Deception,” delivered a 4.3 for its two-hour premiere.

  • Shawna Jacobs

    What is a 4.3 in actual numbers? 2 million viewers, 4 million?

  • http://profile.yahoo.com/5YZKTK7YPY2ZC543T4AN73T534 Eddie

    Revolution’s a great primetime show I love and I don’t think
    Deceptions had the opportunity to show its full potential. I thought the first episode
    was great and Meagan Good looked great as well as performed. I love watching
    all the great shows that come on primetime and I used to hate having to choose
    what shows I wanted to record when there’re so many. I have to get my shows
    recorded since I work the evening and now it’s possible with the DISH Hopper
    DVR from my job DISH. My family wasn’t
    happy when I used all the DVRs for my recordings. The PrimeTime Anytime feature’s
    been amazing and I get all four major networks recorded every night which uses
    one TV. The family can watch what they want without having to be stuck watching
    recordings all the time.