Despite Creative Rebound, “The Office” Ratings Sink to Low

Those critics still watching NBC’s “The Office” are generally in agreement about one fact: the show is in the midst of a creative resurgence.

After a few middling seasons–and an eighth season that was considered abysmal creatively–“The Office” has gotten off to a stronger start for its final season. The humor seems simultaneously crisper and more effortless. Save for a weird decision to transform Andy Bernard into Michael Scott’s evil twin, the character development seems more sincere. The stories are simpler and more relatable.

Unfortunately, audiences are not finding their way back. Thursday’s episode delivered a 2.0 adults 18-49 rating with 4.3 million viewers in the fast nationals Thursday. If the rating holds in the finals, it will mark “The Office”‘s worst adults 18-49 performance on record.

And “The Office” is not the only Thursday NBC comedy facing hardship. “30 Rock,” also in its final season, delivered a mere 1.3 with 3.3 million viewers. “Up All Night” posted a 1.4 with 3.3 million, while critical darling “Parks & Recreation” could only muster a 1.6 and 3.4 million out of “The Office.”

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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