False death reports are not the only way to make a celebrity the sudden focal point of social media discussion.

Taylor Swift, who is consistently one of the most talked-about celebrity on the web, randomly trended Sunday night, and it appears the source–or at least the factor responsible for keeping the discussion going–was the latest batch of nude photo rumors.

Whereas there is sometimes fire to the smoke regarding celebrity “cell phone hacks” and wardrobe malfunctions, the Swift rumors, when first published many months ago, never materialized into anything factual. And it does not appear anything substantial emerged to warrant the latest surge of discussion about such photos.

Gossip magazines likely spiked interest in Swift by reporting aggressively on her relationship with Conor Kennedy this weekend, but such dirt was basically invisible when the pop superstar’s name was trending Sunday night.

Those anxiously awaiting nude photos will keep waiting; those more interested in her music, however, can check out her new video for “We are Never Ever Getting Back Together” below:

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