“Rock of Ages,” “That’s My Boy” Bomb in Box Office Openings

Save for the occasional “The Avengers,” the summer of 2012 has thus far been a summer of disappointing opening weekend performances at the cinema.

That track record will not change this week, as new openers “Rock of Ages” and “That’s My Boy” are pacing below the already modest opening weekend projections.

Both, in fact, will allow last week’s premieres “Madagascar 3” and “Prometheus” to claim higher spots on the totem pole.

“Rock of Ages” kicked things off Friday with just $5.4 million, making a debut in the mid-teens seem likely for the full weekend. Some had been forecasting in the high-$20 millions for the musical adaptation.

“That’s My Boy,” Adam Sandler’s R-rated vehicle with recent “SNL” graduate Andy Samberg, performed even worse, generating just $4.6 million for a weekend also in the mid-teens. That film had been projected to earn in the $22-28 million range.

“Madagascar 3” and “Prometheus” led Friday on $10.0 million and $5.8 million, respectively, while “Snow White & The Huntsman” rounded out the top five on $4 million.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]



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“That’s My Boy” Bombs at Box Office, “Rock of Ages” Not Much Better