Mission Accomplished – WWE Confirms All-Time Buyrate Record for WrestleMania 28
Ratings might have been weak leading into and out of this year’s WWE WrestleMania 28, but on the metric that mattered most–pay-per-view buys–the company delivered.
“Preliminary estimates show that WrestleMania, featuring the historic Once in a Lifetime match between The Rock® and John Cena®, garnered 1.3 million pay-per-view buys with global gross sales in excess of $67 million including the live event,” the company said in a statement.
That 1.3 million represents an all-time pro wrestling record, topping the mark set by WrestleMania 23. That show was promoted around a “Hair vs. Hair” Match, with Bobby Lashley and Umaga squaring off as proxies for Donald Trump and Vince McMahon.
The company had thus spent the year eyeing that 1.3 million target, and it appears WWE got what it wanted out of the heavily-hyped bout between The Rock and John Cena.
According to the statement, WWE grossed over $67 million globally from this year’s ‘Mania.