Another season, another disappointing ratings update for The CW.
Heavily-hyped new series “Ringer,” which represented “Buffy” star Sarah Michelle Gellar’s return to television, only delivered a 1.2 adults 18-49 rating in its premiere with 2.7 million viewers.
While those numbers are technically solid by the very-discounted CW standards, they are unimpressive for a series premiere–especially one that received ample promotion and aired opposite limited broadcast competition.
The CW’s “Hellcats,” which did not land a second season, premiered to the same demo rating last season.
“90210,” meanwhile, saw little growth in its return to Tuesdays. At a 0.8 rating with 1.6 million viewers, the show was ahead of some low points from last season but down from the previous year’s premiere. It looks all but certain this will be the final season of the “Beverly Hills: 90210” reboot.
