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“Mad Men” Ratings Climb From Last Year’s Premiere

The excess of buzz for the fourth season premiere of “Mad Men” paid off in leading the AMC drama to its best premiere numbers yet.

Cast member Jon Hamm (C) poses with co-stars Christina Hendricks (R) and Elisabeth Moss at the premiere for the fourth season of the television series Mad Men at the Mann 6 theatre in Hollywood, California July 20, 2010. The fourth season debuts on July 25. REUTERS/Mario Anzuoni (UNITED STATES - Tags: ENTERTAINMENT)

Preliminary viewership data says the Emmy-winning drama garnered an average of 2.9 million viewers for its Sunday premiere, up slightly from last year’s audience of 2.8 million. Last season’s finale scored 2.3 million viewers.

Though the jump is not as significant as that of last year’s premiere–2.8 million versus 2.1 million for season two–it remains a strong number as the show enters its fourth season and hopes to leave a valuable impression ahead of the upcoming Emmy Awards, for which it has several key nominations.

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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