“Secret Life,” “Make it or Break It” Ratings Fall, But Renewals Confirmed

January 12, 2010
By Brian Cantor

As expected, Monday’s airings of “The Secret Life of the American Teenager” and “Make it or Break It” suffered sizable drops from last week’s mid-season premiere ratings. Nonetheless, ABC Family had no hesitation about granting pickups for next season.

Following the current crop of episodes, “Secret Life” will return for its third season this summer, while “Make It” will debut its sophomore season.

As for Monday’s ratings, the drops were significant, albeit expected. “Secret Life” garnered 3.1 million viewers Monday with a 1.2 in adults 18-49; “Make It” averaged 2.1 million viewers with a .7 18-49 demo rating. Down more than 30% in total viewers, “Secret Life” also lost a whopping 40% in its targeted teen demographic. “Make it Or Break It” fell 22% in total viewers and 29% among teens.

Still, because the shows regularly post strong viewership numbers for a cable network and draw particularly well in key young adult and teen demographics, ABC Family’s renewals were easily justified.

People's Choice Awards 2010 - Arrivals

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One Response to “ “Secret Life,” “Make it or Break It” Ratings Fall, But Renewals Confirmed ”

  1. Nemesis on January 27, 2010 at 12:35 am

    How lovely, they take Kyle XY off the air and continue to play crap. How is it that such terrible shows with terrible writing can continue on, while brilliant shows like Kyle XY can are trashed? Perhaps I am allowing my bias to show itself to much. But anyone who actually watched Secret Life and Kyle XY can tell you that Kyle was much better then this sad excuse for a show.

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