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“Ugly Betty” Premiere Bombs in Ratings, New Low For “Jay Leno Show”

The season four “Ugly Betty” premiere, in the ABC show’s new Friday timeslot, delivered an absolutely abysmal rating.

With just 5.1 million viewers and a 1.4 in adults 18-49, the show was down almost 60% from last season’s debut. It also was in line with what “Supernanny” had done in the timeslot last year, proving there was no Friday spike created by scheduling what was, just a few years ago, one of the most buzzed about shows on television.

“Betty” was not the only show to struggle Friday. NBC’s “The Jay Leno Show” reached an all-time low 1.2 adults 18-49 rating (with 5 million viewers) in the 10PM slot. With a lead-in that was no worse than it was in previous weeks, the number is quite alarming.

America Ferrera looks far from an Ugly Betty as she visits the Good Morning America studios in New York

Written by Brian Cantor

Brian Cantor is the editor-in-chief for Headline Planet. He has been a leading reporter in the music, movie, television and sporting spaces since 2002.

Brian's reporting has been cited by major websites like BuzzFeed, Billboard, the New Yorker and The Fader -- and shared by celebrities like Taylor Swift, Justin Bieber and Nicki Minaj.

Contact Brian at brian.cantor[at]headlineplanet.com.

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